As a business owner or marketer, you are probably aware of the importance of email marketing.
It is an effective way to reach out to potential and existing customers, promote your products or services, and build brand awareness.
However, did you know that the email sender address you use for your campaigns can make a huge difference in your email deliverability and overall success?
In this article, we will explore the reasons why you should set up a separate sender email address for your email marketing campaigns.
Table of Contents
- What is a sender email address?
- The importance of email deliverability
- How email deliverability works
- Factors that affect email deliverability
- The impact of a shared sender email address on deliverability
- The benefits of using a separate sender email address for your campaigns
- How to set up a separate sender email address
Email marketing can be a highly effective way to connect with your customers and drive sales.
However, with the vast number of emails being sent each day, it is increasingly difficult to ensure that your messages are delivered to the intended recipients.
One way to increase the likelihood of your emails being delivered and opened is to set up a separate sender email address for your email marketing campaigns.
What is a Sender Email Address?
A sender email address is the email address that appears in the “From” field of an email message.
It identifies who the email is being sent from and is the first thing recipients see when they receive an email. For example, if you receive an email from “[email protected],” then “[email protected]” is the sender email address.
The Importance of Email Deliverability
Email deliverability refers to the ability of your emails to reach the recipients’ inbox successfully.
It is a critical factor in the success of your email marketing campaigns.
If your emails are not being delivered, then they are not being seen, which means you are missing out on potential sales and revenue.
How Email Deliverability Works
When you send an email, it goes through several steps before reaching the recipient’s inbox.
First, it is sent from your email server to the recipient’s email server.
The recipient’s email server then checks the email for spam and virus content before deciding whether to deliver it to the recipient’s inbox, mark it as spam, or reject it altogether.
Factors that Affect Email Deliverability
Several factors can affect email deliverability, including the email content, sender reputation, and recipient engagement.
If the email content is irrelevant or appears spammy, the recipient is less likely to engage with it, resulting in lower deliverability rates.
Similarly, if the sender has a poor reputation or a history of sending spam, the recipient’s email server may mark their messages as spam or reject them altogether.
The Impact of a Shared Sender Email Address on Deliverability
If you are using a shared sender email address for your email marketing campaigns, it can negatively impact your deliverability rates.
This is because the sender reputation is shared among all users of the email address.
If one user sends spam or irrelevant content, it can affect the reputation of the entire address, resulting in lower deliverability rates for all users.
The Benefits of Using a Separate Sender Email Address for Your Campaigns
Setting up a separate sender email address for your email marketing campaigns can have several benefits.
First, it helps to maintain a good sender reputation.
Since the sender reputation is tied to the email address, having a separate email address for your campaigns ensures that any negative impact on the reputation is limited to that address alone.
This can help to ensure that your emails are delivered to your recipients’ inbox successfully.
Second, it allows for better email list segmentation.
When you have a separate sender email address for your campaigns, you can segment your email list more effectively.
This means that you can send targeted messages to specific groups of recipients, which can result in higher engagement rates and better overall campaign performance.
Third, it provides greater flexibility and control. With a separate sender email address, you can control the content and frequency of your campaigns without affecting other email communications from your company.
This can help to prevent overloading your recipients with too many messages and can result in higher engagement rates.
How to Set up a Separate Sender Email Address
Setting up a separate sender email address for your campaigns is relatively simple.
First, choose a subdomain name that is different from your company’s main domain. For example, if your company’s domain is “yourcompany.com,” you can choose a subdomain name such as “newsletter.yourcompany.com” or “info.yourcompany.com” for your sender email address.
Next, create a new email account using the chosen subdomain name.
This can be done through your company’s email hosting service or through a third-party email service provider.
Finally, configure your email marketing software to use the new sender email address for your campaigns.
This can typically be done through the software’s settings or configuration menu.
Be sure to test the new sender address before sending any actual campaigns to ensure that it is working correctly.
Setting up a separate sender email address for your email marketing campaigns can have several benefits, including maintaining a good sender reputation, better email list segmentation, and greater flexibility and control.
By taking the time to set up a separate email address, you can improve the overall success of your email marketing campaigns and ensure that your messages reach your intended audience.
What is email deliverability?
Email deliverability refers to the ability of your emails to reach your recipients’ inbox successfully.
Can I use my personal email address as the sender for email marketing campaigns?
It is generally not recommended to use a personal email address for email marketing campaigns, as it can negatively impact your sender reputation.
How many sender email addresses should I have for my email marketing campaigns?
The number of sender email addresses you should have for your email marketing campaigns depends on your company’s needs and the size of your email list. It is generally recommended to have at least one separate sender email address for your campaigns.
Can I use a subdomain as the sender email address for my campaigns?
Yes, using a subdomain as the sender email address for your campaigns can be an effective way to maintain a separate sender identity.
Will setting up a separate sender email address guarantee email deliverability?
While setting up a separate sender email address can improve your email deliverability, it is not a guarantee. Other factors such as the email content and sender reputation also play a role in email deliverability.