Hans Desjarlais

Email has become a crucial tool for communication in today’s business world. However, email deliverability remains a challenge for many companies. One of the ways to improve email deliverability is through Sender Policy Framework (SPF). In this article, we will…

Email marketing is a powerful tool for reaching out to your customers and generating leads. However, if your emails aren’t getting delivered to your subscribers’ inboxes, your efforts will be in vain. One of the most critical factors in email…

If you’re running an email marketing campaign, one of the most important things you can do is keep your email list healthy. This means regularly identifying and removing inactive subscribers. Not only will this improve your deliverability and open rates,…

As an email marketer, you must ensure your emails are delivered to your subscribers’ inboxes. Email service providers (ESPs) use different authentication methods to identify the email sender and prevent spam. One such authentication method is the Sender Policy Framework…

If you have a GoDaddy email account and are experiencing the frustrating issue of your emails ending up in your recipient’s spam folder, you are not alone. This issue can negatively impact your business or personal communication, as important emails…

Gmail is one of the most widely used email platforms in the world. However, even the best-designed email campaigns can end up in the spam folder, leaving your messages unread and unnoticed. This can be frustrating and detrimental to your…

Sender reputation and Sender Score are not very well understood, so I thought I’d shed some light on this important topic. Your sender reputation is a measure of the quality of your IP address or domain, and it’s used by email service…

When your emails end up in the spam folder, they are unlikely to be seen by your intended recipients which can lead to lower open and click-through rates, and ultimately, reduced revenue for your business. In this post, I cover…